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Guide 03 / Every touchpoint

One persona, wherever customers meet you

A single persona pack can serve customers across physical and digital touchpoints while keeping its identity, knowledge, and purpose consistent.

01

Physical presence

Holoboxes and displays give visitors a helpful first interaction in spaces such as galleries, showrooms, venues, and retail environments.

02

Digital presence

The same persona can be available on your website, WhatsApp, and mobile experiences, so customers get a familiar and coherent interaction everywhere.

03

One shared foundation

Identity, knowledge, purpose, and memory travel with the persona. Teams configure the foundation once, then adapt delivery for each surface.